6月26日，米洛西·精工大理石2018全球新品发布会在厦门召开，凭着差异化的产品开发战略及以用户为主导的理念，米洛西再度突破，跨越四大边界，全新升级优化产品体系，以极致的产品设计、技术高度和灵动的应用模式，为大理石家装市场带来极为震撼的全新产品，引发了行业热议与媒体争相报道。
毫无疑问，这是米洛西继去年推出精工2.0体系之后所投掷的又一枚行业重型“炸弹”，据不完全数据统计，这次共超400家中外媒体报道了米洛西·精工大理石新品发布的消息，成为年度最火爆的行业焦点，抢占多个媒体头条。
部分媒体截图
国内媒体：
海外媒体：
海外英文报道
Marmocer Marble Breaks Limitations withInnovative Designs at 2018 International Press Conference
XIAMEN, China, June 26, 2018 /PRNewswire/ –The 2018 international press conference detailing the most recent advances madeby MARMOCER, in terms of its cross-border business kicked off in Xiamen,China on June 26. MARMOCER is a brandunder Fujian Nan’an Xin Dong Yuan Stone Co., Ltd. With adifferentiated product development strategy and a user-centric philosophy, MARMOCERhas once again proven itself to be a game-changer in the industry by overcominglimitations in relation to materials, functionality and aesthetics, andnavigating the gap between traditional and modern designs and oriental andwestern designs. The combination of sophisticated product design, advancedtechnology, and flexible use models has led to the creation of a new series ofeye-catching products. A product designer at the press conference observed thatthe new collection of products focuses on the correlation between marble andpeople, space and time, in addition to the innate beauty of the stone that has,since time immemorial, been the source material for many of man’s mosttreasured monuments.
Internationally acclaimed home interiordesigner Ben Wu creates modern oriental beauty
The worldwide debut of the MARMOCER Masterrange “Mo” series became instant eye-catchers at the event. Ben Wu,an internationally renowned designer and advocate of modern oriental beauty,created the “Mo” series.
Marble is an exquisite stone that embodies the beauty of natureand oriental aesthetics. The “Mo” series highlights the texture andquality of the marble. White marble is the backdrop for the collection, as thestone is regarded as being as delicate as Chinese art paper. The whitemarble is embellished with green or gray stripes, creating color ink-baseddesign patterns. Based on Chinese painting techniques and marble’snatural texture, the series aims to give interior decorators and homeownersaccess to a background reminiscent of a quality home and a quality lifestylefeaturing tranquility, comfort, and romantic charm in tandem with relaxationand inner peace.
Modular design redefines the use casesfor marble
MARMOCER alters the traditional applicationof marble with a new modular design. The product designer furthercommented, “MARMOCER turns the functionality of marble into one that isakin to that of LEGO, delivering a level of flexibility that gives designersand homeowners full creative control.”
Modular design fully meets theexpectations of the end-user, whether that be the designer or the home’soccupant, thanks to the significant advantages that are delivered as a resultof the new level of flexibility, making the application of marble many timesmore efficient and practical. The ensemble of modules that form the collectioncan be used alone or assembled with other modules, providing clients with asuperior experience as they decorate their homes, while catering to thedesigner’s or homeowner’s functional, aesthetic, and specific needs. MARMOCERchairman Ken Yang said: “Our unique advantages of an open supply chain andflexible production enable modular design, something that is unrivaled in thehome design and home improvement markets, in that traditional tile makers areunable to provide such advantages.”
Among the new products on display at theevent, a “Cloud-Water-Crane” themed ensemble that was built based onsix modules not only yielded dozens of types of oriental aestheticpossibilities through different combinations of the modules, but also provedits universality for large-area applications or interspersion withinmulti-functional spaces, whether on the wall, on the floor, or along a hallway.Based on the outstanding design, the ensemble received rave reviews fromprofessional home architects and designers at the event.
The user-centric concept guides thedevelopment of the new product series
In line with the company’s insights intomarket trends, MARMOCER unveiled a newly upgraded product series, includingfinely crafted materials that highlight how color can be a dominant feature formarble products in tandem with a new positioning in the market.This allows for more intuitive purchases by consumers and makes marblean option for a wider range of scenarios. The current lifestyle-basedupgrade is more in line with the fashion trends that are taking place acrossthe home design and home improvement markets. At the press conference, MARMOCERalso announced the addition of over 20 new marble products to many of thecompany’s 2018 series. With modular design as the core element, the new productdesign features module combinations, wall-floor integration, mixed matchingbetween marble and luxury metals, fusion of classic and innovative elements,and the intersection of international aesthetics and oriental cultures.Additionally, the combination of fashion, simplicity, sophistication, elegance,and technology has injected new vitality into these eternally naturalmarble.
The MARMOCER Leopard, a study in thedefinition of craftsmanship, makes its debut
One of the event’s highlights was the MARMOCERLeopard, the first product of MARMOCER’s new luxury series and one that thathas received a high level of positive feedback from the home designers anddecorators who have seen it. The leopard, an animal which is symbolic of speed,power and grace while also being known for its loyalty to family as a fierceguardian, is the mascot of the MARMOCER brand. The birth of the MARMOCER Leopardis a strong testament to the brand’s commitment to craftsmanship, design,aesthetics, and an adherence to the highest quality standards as part of theproduction process. The complex mix of metals of different types and marbleover a large area embodies the ultimate luxury of MARMOCER’s exceptionalcraftsmanship. The product, a combination of marble design and aesthetics,offers unprecedented flexibility as each of its unique modular leopardelements, including the head that defines the leopard’s innate strength, thegrace of the leopard while in movement, the pattern of spots that define theanimal and the claws, can be used separately or in combination, allowing theensemble to be integrated into different home design styles.
